Leading Private Aviation Provider Jets.com Unveils New Jet Card Program, Website, and Brand Identity

New York, NY – April 24, 2025 – Jets.com, a trusted leader in private aviation for over 16 years, proudly announces the official launch of its refreshed brand identity, redesigned website, and reimagined Jet Card program, marking an exciting new chapter for the company and its clients.

Jets.com’s bold new brand and service offering reflects the company’s remarkable growth and evolution since launching in 2008. What began as a boutique charter brokerage in NYC has grown into a global, full-service private aviation provider with over 90 team members across three continents, a proprietary software platform, and a Mission Control staffed by mostly licensed pilots—offering unmatched care, insight, and responsiveness.

Led by founders and industry veterans Damian Klinger, Edgar Alacan, and Manni Scarso, Jets.com has expanded its presence to Boston, Boca Raton, Long Island, London, and São Paolo. In 2021, a shared ownership stake in Private Jet Center (PJC) fueled the company’s growth, giving Jets.com preferred access to a rapidly expanding fleet of modern, managed aircraft, which has tripled in size since the partnership began. The company has also broadened its offerings with a dedicated air cargo division and the upcoming launch of BluShare, a pioneering aircraft co-ownership program created with PJC.

“From the beginning, we believed private aviation should be simple, seamless, and deeply personalized,” said Edgar B. Alacan, Co-Founder of Jets.com. “That idea still drives us, and our mission today remains the same: to deliver expertise, trust, transparency, and thoughtful service. This rebrand isn’t about changing who we are, it’s about reflecting who we've become. Our new identity embodies that promise and who we are today—trusted partners and passionate aviation advisors, always looking ahead so our clients can focus on what’s next.”

Central to the rebrand is the concept of Limitless Horizons: a brand ethos celebrating freedom, flexibility, warmth, and the belief that private travel should feel personal and purposeful. “Today’s private fliers want more than just a way to get from A to B,” says Monique Sofo, Chief Marketing Officer of Jets.com. “They’re looking for a trusted partner and a level of care that’s increasingly rare. Our new identity reflects what sets us apart and what we uniquely offer to clients: integrity, expertise, and the freedom to embrace life’s most meaningful moments, from sunrise to sunset.”

As part of the relaunch, Jets.com has also introduced a fully reimagined Jet Card program. The program has two distinct offerings offering greater value, flexibility, and transparency:

Access Pass

• All-inclusive program with no hidden fees or charges
• Starts at 25 hours or $200,000 deposit
• 72-hour call-out time
• Fixed hourly rates in your preferred cabin class
• Only 36 Peak Days per year

Access+

• All the benefits of Access Pass
• Starts at 50 hours or $400,000 deposit
• Lowest hourly rates, beginning at $7,580 for Light Jets
• Locked-in hourly rates across all cabin classes
• Reduced call-out time (48 hours)
• Just 26 Peak Days annually—among the lowest in the industry

Clients can choose to track usage by hours or dollars, offering even more control and flexibility.

“The enhancements to our Jet Card program weren’t driven by trends—they were shaped by what our clients have been asking for,” says Dan Satterlund, Chief Operating Officer of Jets.com. “More simplicity, greater control, and fewer restrictions. And the same high-touch service, unwavering commitment to safety, and exceptional value that we’ve always been known for.”

With over 1,300 active clients and a Jet Card renewal rate exceeding 90%, Jets.com continues to lead the industry in client satisfaction. To celebrate the relaunch, Jets.com is enhancing its core Jet Card offering with complimentary catering and ground transportation (up to $500 per leg) for a limited time to new and existing Jet Card members.

"This next chapter is about limitless horizons, not just in where our clients can go, but in how we serve them,” adds Satterlund. “With this new identity and service model, we’re raising the standard for what personalized private aviation can truly be."

To learn more or explore the new website, visit www.jets.com.